Your business will die if you don’t
Are you still using pictures and text to market your business? If so, you’re in for a rude awakening. In today’s digital world, video is king. And if you’re not using it to market your business, you might as well be dead. Sorry to be the bearer of bad news, but it’s time to face the facts: video marketing is no longer optional. It’s essential. There’s no denying it: video marketing is the future of marketing. Are you ready to embrace it?
A picture versus a video. Videos can tell your story. How does your audience invest in you without knowing you? Are you more likely to buy from someone who shows you who they are and what their business is about on video, or would you prefer to go based on just what they say in text? Do you want to see what is behind the business offering you a service? I would. Businesses that use video to create compelling marketing convert 150 times faster.
Today’s savvy customers want to invest in businesses they know, like, and trust. It’s no surprise that video is the new goldmine for new leads, increased revenue, and gaining more exposure and attention than ever before. Video gives people a first-hand look into what a business stands for without saying a word. When masterfully executed, videos allow audiences to lose sight of their screens as they become enamored with what’s being told on the other side. Through this immersive experience, it’s easy for new customers to get a glimpse of who you are and why your products or services can benefit them—leading to higher engagement with new leads, increased revenue, and more!
How to tell a compelling story using video
With the prevalence of cameras and mobile phones, telling stories using video has become easier. Whether it’s marketing content, promotional clips, or simply a home movie, telling a compelling story can grab an audience’s attention. By combining great visuals and clever media editing, you can create interesting storylines which engage viewers and capture their attention. As is often said, a picture is worth a thousand words – but with video, it opens up so many new possibilities, particularly in the age of social media. Video allows an instant connection to your viewers just with one single hit of play. Be creative and take full advantage of this dynamic storytelling tool.
How can I be creative when I am not? You may think you are not, but you are. You have to be yourself. forget the camera exists and talk about what you know best—your business.
Being creative on camera doesn’t need to stress you out – if you know your business and let your natural personality shine through, you’ll be sure to make a great impression. First and foremost, take the time to adjust your space – ensure you have good lighting and a comfortable chair. Secondly, audience interaction is key – try being transparent with your viewers about why you do what you do or how being on camera makes you feel. Finally, don’t forget to smile – it’s the best way of being relatable and letting people know that it’s just a conversation between two equals! With small adjustments like these, being creative on camera can be effortless.
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